| 01 Mar 2007 |
Giving the Search Engine Robots What They Want |
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| So how do you make the search engine robots give your site a better rating than all the other millions of Web sites trying to do the same thing? Simple, give them what they want. You can't trick them or make them think that you are better than you are. Think about a visit from the eyes of a robot. He finds a site, usually from links embedded in Web pages, then loads the text from the first page. |
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| 26 Feb 2007 |
Why does your website need inbound links? |
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Even before Google came on the scene, link popularity (linkpop) was being used by one or two search engines as part of their algorithm when determining the rankings for any given searchterm. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings.
The idea behind linkpop is that the more pages that link to a page, the more important the page is and it, therefore, deserves a higher ranking than it would otherwise have. |
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| 17 Dec 2006 |
Don't Spam the Search Engines |
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| Spamming the search engines (or spamdexing) is the practice of using unethical or unprofessional techniques to try to improve search engine rankings. You should be aware of what constitutes spamming so as to avoid trouble with the search engines. |
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| 17 Oct 2006 |
How do Search Engines Work? |
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| In today's fast changing online business environment to have a great looking web site is not enough. You need to be able to bring people to it. The fastest and easiest way to get visitors to your web site is to register it with the major search engines and online directories, which is usually free! However, being indexed does not automatically mean you will reach number one in the listings. In this article we give a simple overview and explain how a search engine works. |
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