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The team at Baobab clothing needed to go to the next stage with their previous website. Simply presenting their products from a static 'brochure' type of site meant interested customers couldn't satisify their immediate desire to purchase and would have to wait for contact from Baobab on how and where to buy these great kids' clothes.

Lacking user interactivity and any clear marketing message the need to improve their online presence and improve profitability was a pressing concern.

Enter HGWS Australia.

Working with Babobab, the creative team came up with the new look and feel to the site which harmonised with the colours of the Baobab range of clothes. An ecommerce platform was integrated with the design that allows Baobab to maintain and update their site and now allow customers to buy direct in a secure online environment.

Featuring full product management, store statisitcs, promotion tools, user management, automatic email notifications and invoice generation, SSL security with real time credit card processing, flexible delivery methods, multiple pricing for different users (retailers and public), search engine friendly pages and a whole lot more, the new Baobab Clothing website is a dynamic and evolving business online.

HGWS Australia receives a Silver Web Design Award in the process.

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